Apple TV has revolutionized the way we consume digital media, providing seamless streaming for a wide range of content. Watching purchased content on Apple TV may produce unexpected errors, causing users to be frustrated. Here, we will examine the common causes behind the Apple TV Unexpected error and provide effective solutions to fix it.

Fix Apple TV Unexpected Error When Watching Purchased Content

How to Fix Apple TV Unexpected Error When Watching Purchased Content

iTunes is responsible for the Apple TV Unexpected error. In order to fix it, use the Apple TV app to stream the purchased content. You can do this by opening the Apple TV app and selecting Library (it should be near Watch Now, tv+, and Store). You can then stream your purchased content from here without any error message by selecting TV Shows from the left menu. But, in case you still face this problem, make sure to check out the fixes we have mentioned below. 

Restart Apple TV

Restart Apple TV

When you experience any usual errors, restart your device. You can restart the Apple TV to see if it works. In this way, you’ll get rid of excessive RAM usage and boost system performance. You can restart your Apple TV with the remote. So, here are two methods to do so, therefore, decide which is easier for you. 

Using Apple TV remote 

  • 1st Generation: Hold the Menu and TV/Control Center buttons. As soon as the light flashes, release the button. 
  • 2nd Generation: Hold the Back and TV/Control Center buttons. As soon as the device flashes, release it.
  • Apple Remote: Hold the Menu and Down buttons. Once the device flashes, release the buttons. 

Using System Settings

  1. Go to Settings > System.
  2. Hit Restart.

Connect to a Strong Internet

You’ll need a strong internet connection to stream HD videos on Apple TV. Hence, lags in the Internet can cause problems loading content. If this happens, connect your Apple TV to 802.11ac Wi-Fi. It might be necessary to reset the network if the problem persists. 

Power Cycle Apple TV 

You can troubleshoot temporary glitches by power cycling Apple TV. Using your Apple TV continuously without letting it rest can cause Apple TV Unexpected error. Also, this fix solves HDMI-related issues. So, here’s how it works.  

  1. Disconnect the Apple TV cable from your TV.
  2. Plug out your TV and Apple TV’s HDMI cable.
  3. After 10 to 15 seconds, reconnect all cables. 
  4. Start playing videos on your TV.

Change to Lower Video Resolution

In general, Apple TV shows and movies are high-definition. As a result, streaming such high-quality videos might cause buffering, or Apple TV Unexpected error occurs. If so, you can lower the quality. Here’s how:

  1. Navigate to Settings > Video and Audio.Change to Lower Video Resolution
  2. Click Format under Video.Change to Lower Video Resolution
  3. Select Other Format.Change to Lower Video Resolution
  4. Choose a lower resolution.Change to Lower Video Resolution

Check for Apple TV Software Updates

Fix Apple TV Unexpected Error When Watching Purchased Content

Your Apple TV might not be able to load content if you’re using an outdated version. Apple TV introduces performance stability, error fixes, and new features with new software updates.

Make sure you have the latest software updates. To avoid missing out on recent updates, turn automatic updates on. Here are the guidelines for updating your Apple TV:

On Apple TV 4K

  1. Go to Settings on your Apple TV.
  2. Select System> Software updates and wait. Check for Apple TV Software Updates
  3. Click Update Software.Check for Apple TV Software Updates
  4. Your Software is up-to-date if no updates are available).
  5. During the update, do not turn off or disconnect your Apple TV. 

On Apple TV (3rd Generation)

  1. Go to Apple TV Settings
  2. Click General > Software Updates. Let the System check for updates for a few seconds.
  3. To see if there are updates, click on the Download and Install button.
  4. When updating your Apple TV, don’t turn it off or disconnect it.

Note: Since some users have reported that iOS 16.3.1 may have triggered the issue, we recommend not updating the Software until a fix is available from the official’s side. 

Re-login to Your iCloud Account 

Sometimes there are issues with your Account. It might be worth trying to relog into your iCloud account.

To log in to iCloud, follow these steps: 

  1. Go to Settings > Users & Accounts.
  2. Select your Account and click the Remove User button.
  3. Your Apple ID is required.

Remove Restriction 

When content restrictions are enabled, there will be an error loading the content. It might have been set up from the parental controls on your Apple TV. Remove the restriction and see if the Apple TV Unexpected error gets resolved.

Here’s how:

  1. Go to Settings on Apple TV.
  2. Go to General > Restrictions.
  3. Select Restrictions.Remove Restriction 
  4. Enter the Passcode if prompted.
  5. Choose Off to remove the restriction. 

Factory Reset Apple TV 

If the Apple TV Unexpected error persists, reset your Apple TV factory defaults. All data will be wiped when reset. Therefore, malicious data causing the issue will be removed. If you aren’t sure, don’t proceed. Here are the steps. 

Apple TV 4K

  1. Go to Settings > System.
  2. Hit Reset.
  3. Choose Reset or Reset and Update.
  4. Keep your Apple TV on until the Reset is complete.

Apple TV (3rd Generation)

  1. Select General from Settings.
  2. Next, click Reset.reset apple tv
  3. Keep your Apple TV on until the Reset is complete.

Sum UP 

It can be frustrating when Apple TV unexpectedly crashes while watching purchased content. But now, you can resolve this problem by following the troubleshooting methods outlined in this article. So, that’s it from our side on fixing Apple TV Unexpected Error. It’s our hope that you find this guide helpful. Furthermore, comment below and let us know if you have any doubts. 

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Daniel is a senior content writer at the iTech Hacks. He's having 8 years of experience in Technology and troubleshooting topics. Coming from a background of engineering, you will often see his writing stuff related to How To's, Android, and iOS.

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