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Key Technologies That Can Help A New Startup


Key Takeaways
  • Cloud computing allows startups to collaborate and work remotely, reducing costs and enabling outsourcing.
  • Process automation streamlines repetitive tasks, saving time and minimizing errors in daily operations.
  • Endpoint security is crucial for protecting startups from cyber threats, while digital marketing and AI offer ways to enhance brand visibility and improve business operations.

Knowing the best ways to use technology is always valuable in the business world, but especially for new startups just getting started. This is because new startups can use technology to level the playing field, streamline the operation and even keep costs down, so it is vital for allowing them to hit the ground running during the difficult early days of launching a business. While tech is essential for new startups, it can also be hard to know what areas are best to invest in as there are so many different types and uses in today’s day and age. Read on for a few key types of tech that every startup should be using.

Key Technologies That Can Help A New Startup

Cloud Computing

Cloud computing is ideal for a startup because it can make it easy for staff to share, edit and collaborate on documents and access data remotely, which allows people to work from home which is a great way to keep costs down initially (along with many other benefits). This also makes it easier to outsource work to freelancers which is another good way to keep costs down.

Process Automation

In every business, there are various tasks that are repetitive and time-consuming, which is frustrating when you could be focusing on other vital areas. Process automation enables you to get these tasks carried out without any input, which can free up time for you to focus on other areas while also eliminating errors and streamlining the daily operation.

Endpoint Security

Startups need to have strong cybersecurity in place from the very start as they are often targeted by cybercriminals. Endpoint security platforms from cybersecurity experts like mcafee.com will provide the best protection from the latest threats, as this is an integrated suite of cybersecurity technologies that continually scans for suspects activity and can stop threats before accessing the endpoint (often where they gain access to systems).

Digital Marketing

Startups often fail because they struggle to make people aware of their brand in the early stages, which can create cash flow issues. This is why you need to start marketing your brand as early as possible by using digital marketing, including practices such as:

  • SEO
  • PPC
  • Content marketing
  • Email marketing
  • Video marketing
  • Influencer marketing
  • Social media marketing

Artificial Intelligence

Artificial intelligence (AI) has many uses in business and can help startups to succeed in several different ways, such as:

  • Improving customer service
  • Data analysis
  • Streamlining logistics
  • Predicting patterns and trends


In today’s day and age, consumers are glued to their smartphones, and this means that you need to have a mobile-optimized website so that they can have a seamless online experience. This could help you to boost sales, compete with more prominent brands and increase brand awareness.

A new startup can use tech to lay the foundation and stabilize in the challenging early days of a new business, and these are a few of the best types of technology that you should be using early on. This will, hopefully, help you to hit the ground running and find some success straight away.

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